Luke Timms of Australia poses during the pre judging of the IFBB Australian Pro Grand Prix XI at Plenary Hall on March 12, 2011 in Melbourne, Australia.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Dancers wearing masks and kimonos perform in the streets at the “Super Yosakoi 2015” dance festival in Tokyo on August 30, 2015. One hundred dance teams with some 5,500 people participated in the two-day summer festival event. (Photo by Yoshikazu Tsuno/AFP Photo)

11-year-old Balinese dancer girl Intan puts on makeup before she performs Mergapati Dance at a village event in Banjar Wangaye Kelod, Denpasar, Bali, Indonesia on November 19, 2017. To preserve traditional dances and culture, Balinese train their children to learn various traditional dances from childhood. (Photo by Mahendra Moonstar/Anadolu Agency/Getty Images)

Dancer Beth Bracegirdle of the Balbir Singh Dance Company practises at the Billingham Forum pool in Billingham, UK on July 20, 2016, ahead of the 52nd Billingham international folklore festival of world dance in August. (Photo by Owen Humphreys/PA Wire)

A member of Kun Seng Keng Lion and Dragon Dance Association, demonstrates a dance with an ox mask designed for Lunar New Year at a training centre, during an interview with Reuters, in Muar, Malaysia on February 5, 2021. (Photo by Lim Huey Teng/Reuters)

Julia Zlobina and Alexei Sitnikov of Azerbaijan gesture as they wait in the results area after competing in the ice dance free dance figure skating finals at the Iceberg Skating Palace during the 2014 Winter Olympics, Monday, February 17, 2014, in Sochi, Russia. (Photo by Vadim Ghirda/AP Photo)

A couple dances a tango in front of Saint Peter's basilica at the Vatican, December 17, 2014. At the rear edge of the square more than 2,000 people, who came to Rome from all over Italy for the 78th birthday of Pope Francis, danced in “A tango for Pope Francis” event as music blared. (Photo by Tony Gentile/Reuters)