Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

A woman reacts as she joins around a thousand New Year swimmers, many in costume, braved freezing conditions in the River Forth in front of the Forth Rail Bridge during the annual Loony Dook Swim on January 1, 2013 in South Queensferry, Scotland. Thousands of people gathered last night to see in the New Year at Hogmanay celebrations in towns and cities across Scotland. (Photo by Jeff J. Mitchell)

In this March 18, 2015 photo, Andrea, better known as Loira, which is the Portuguese word for “blonde”, poses for a portrait in an open-air crack cocaine market, known as a “cracolandia” or crackland where users can buy crack, and smoke it in plain sight, day or night, in Rio de Janeiro, Brazil. Andrea says she is married and has a home, but she keeps returning to crackland to feed her addiction. (Photo by Felipe Dana/AP Photo)

A Kenyan Red Cross personnel and a volunteer console a relative of a victim, at the site of a building collapse in Nairobi, Kenya, Saturday, April 30, 2016. A six-story residential building in a low income area of the Kenyan capital collapsed Friday night under heavy rain and flooding, killing at least seven people and injuring over 100 others, Kenyan officials said. (Photo by Sayyid Abdul Azim/AP Photo)

Men sleep at a 24-hour McDonald's restaurant in Hong Kong, China November 10, 2015. A large number of homeless people sleeping on the street has long been been a problem in Hong Kong mainly due to its high rent and soaring property. In recent years, McDonald's 24-hour fast food shops opening all over the city have become popular alternatives for people, know as McRefugees or McSleepers, to spend the night in a safer and more comfortable way than on the street. (Photo by Tyrone Siu/Reuters)

A man helps another make his way through deep mud at the site of a landslide at the Koslanda tea plantation near Haldummulla October 30, 2014. Hopes of finding survivors under the mud and rubble of a landslide in south-central Sri Lanka had run out by first light on Thursday, though a government minister cut the estimated death toll to more than 100 from 300 the previous night. (Photo by Dinuka Liyanawatte/Reuters)