The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

When the city is in need, these superhero cats will do everything they can to help (i.e. look on indifferently then passive-aggressively poop on the bed).

“Izhevsk Machinebuilding Plant (Russian: Ижевский Mашиностроительный Завод) or IZHMASH (ИЖМАШ) is a weapons and motor vehicle manufacturer based in Izhevsk, founded in 1807 at the decree of Tsar Alexander I, and is now one of the largest corporations in its field. It manufactures the famous Kalashnikov series of assault rifle, along with a host of other Russian arms, including medium cannons, missiles, and guided shells”. – Wikipedia. (Photo by Pismoshnaya.ru, 2012)

Scott Bisson of Quantum Creative Glass was first fascinated by the medium in high school chemistry class, at age seventeen. Since then, he has studied with five different masters, as well as at the world renowned Pilchuck School with Robert A. Mickelson, and has met and observed Dante Marioni, William Morris, and Peter Novotney.

A picture made available on 07 March 2016 shows visitors petting and holding a Fennec fox, native to the Sahara, in the petting room at the Little Zoo Cafe, a business built to capitalize on Thais' love for exotic animals, and food, on the outskirts of Bangkok, Thailand, 05 March 2016. The cafe boasts Fennec foxes, Meerkat, native to parts of Africa, Silver Fox, Raccoon and Chinchillas, along with a menu of Thai food and Cheesecake, among other sweet deserts. Nature is a faraway fantasy in the bustling exhaust-filled cement city of Bangkok, fuelling a demand to own and be close to exotic pets. The trend to be near to a species that was once wild, in a city environment, far from the natural setting, has drawn criticism but continues to grow. (Photo by Barbara Walton/EPA)

Inmates ride in a bus out of the Cojutepeque prison in El Salvador, Thursday, June 16, 2016. This prison, which houses more than a thousand 18th street imprisoned gang members, will be closed down by the government, since it has been unable to prevent the amount of illegal activities happening inside the prison walls. Inmates will be relocated to other medium-security prisons. (Photo by Salvador Melendez/AP Photo)

A worker lays rails across the bed of a drained area of a lake used for the production of salt at the Sasyk-Sivash lake near the city of Yevpatoria in Crimea, October 5, 2014. The area has a long tradition of salt production, prepared from salt flats flooded with water from the Black Sea. (Photo by Pavel Rebrov/Reuters)

“Jessica”, a silicon sеx doll for sexual encounters lies on a bed at the “Bordoll” brothel on April 17, 2019 in Dortmund, Germany. Bordoll is Germany's first brothel to specialize in sеx dolls. It currently offers 13 female dolls and one male doll and will soon be expanding its female line-up. Schwarz says “sеx dolls are so popular because the client can do what he wants to and nobody complains”. (Photo by Lukas Schulze/Bongarts/Getty Images)