While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

England supporters in the Flat Iron Square pub in London react to events in Kaliningrad, where England and Belgium play to decide the winner of Group G in the Russia 2018 World Cup on June 28, 2018. (Photo by Daniel Leal-Olivas/AFP Photo)

An Indonesian man displays his collection of rings with various gemstones at an exhibition and competition of the best gemstone at a mall in Jakarta on August 6, 2015. The recent fad of collecting rings with precious gemstone or polished gemstone locally called “batu akik” is sweeping across Indonesia, with collectors going for the very rare stones and it's possession many believe will give the owner supernatural power. (Photo by Bay Ismoyo/AFP Photo)

Attnedees dressed in Zombie outfits walk down the Gaslamp Quarter outside of the 2015 Comic-Con International in San Diego, California July 8, 2015. (Photo by Sandy Huffaker/Reuters)

A Chinese man uses an old film camera to take a picture of relatives near the Forbidden City on March 27, 2014 in Beijing, China. (Photo by Kevin Frayer/Getty Images)

A man invades the Red Carpet and is held by security at the “How To Train Your Dragon 2” Premiere at the 67th Annual Cannes Film Festival on May 16, 2014 in Cannes, France. The man stuck his head up America`s skirt before being dragged away by security. Pictured: Djimon Hounsou, Cate Blanchett, America Ferrera and Kit Harington. (Photo by Camilla Morandi/IPA)

A hairdressing mannequin is seen outside a hair salon amid as Typhoon Matmo hits Nantong, Jiangsu province July 25, 2014. Matmo, which made landfall in Fujian Province on Wednesday, has brought strong winds and heavy downpours to more areas in China after it moved northward on Thursday, Xinhua News Agency reported. (Photo by Reuters/Stringer)

Taiwanese and Chinese nationals suspected of telecom fraud are surrounded by China police SWAT team and Cambodia police as they were deported to China at the International Airport of Phnom Penh, June 24, 2016. Scores of Chinese police officers swarmed the tarmac at Phnom Penh International Airport on Friday as 39 suspects arrested for their involvement in an alleged telecom scam were herded onto a chartered plane bound for China – including 25 Taiwanese nationals, whose government unsuccessfully attempted to have them repatriated. (Photo by Samrang Pring/Reuters)