A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Aerial dancers from Voloa, perform a dress rehearsal ahead of their performance at the opening night of Salisbury International Arts Festival on May 20, 2011 in Salisbury, England. The 39th Salisbury International Arts Festival runs from tonight until Saturday 4 June 2011 and features a programme of theatre, dance, circus, film, music, comedy and spoken word in locations around the historic city, from Salisbury Cathedral to Stonehenge. (Photo by Matt Cardy/Getty Images)

Police walk past a burning car during riots in Birmingham City Centre on August 8, 2011 in Birmingham, England. After three nights of rioting and looting in and around London, the chaos is starting to spread to other cities around Britain. (Photo by Jeff J Mitchell/Getty Images)

Australian actress Elizabeth Debicki pictured as Princess Diana wearing her “Revenge Dress” at Vanity Fair's annual fundraising gala for the Serpentine Gallery while filming hit Netflix TV series “The Crown” in London, United Kingdom on November 1, 2021. The dress, created by Greek fashion designer Christina Stambolian, is one of the most famous dresses the late Princess wore. The form fitting, off-the-shoulder chiffon cocktail dress was worn in June 1994. The same night Diana wore the dress to the Serpentine party, her estranged husband, Prince Charles, confessed on national television that he had been unfaithful to her. (Photo by Splash News and Pictures)

TV personality Ramona Singer hams it up at Katlean de Monchy's Christmas party in New York on December 24, 2019. The Real Housewife of New York City had a little fun posing with a holiday ham at the lifestyle guru's gathering. (Photo by Backgrid USA)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”