Images created with Post-it notes are seen in the windows of offices at 75 Varick Street in lower Manhattan, New York, U.S., May 18, 2016, where advertising agencies and other companies have started what is being called a “Post-it note art war” with employees creating colorful images in their windows with Post-it notes. (Photo by Mike Segar/Reuters)

Vintage car enthusiast Peter Bett, attends a auction at Strathmore Vintage Vehicle Club on April 2, 2011 in Glamis, Scotland. Buyers from around the UK and Europe are attending the auction of cars collected by William Cunnigham. Among the many rare classics on sale is a 1939 McEvoy Steyr, thought to be the only one in existence along with a Hotchkiss Grand Sport Roadster from 1936. (Photo by Jeff J Mitchell/Getty Images)

The sun catches on the panels of a 1928 Rolls Royce Phantom at Northington Grange, the summer home of the Grange Park Opera, on April 16, 2011 near Winchester, England. The English Heritage Grade 1 listed Greek Revival style property was the setting for the inter-war Rolls Royce20-Ghost Club members which was founded in 1949 by a group of owners of vintage Rolls Royce cars. (Photo by Matt Cardy/Getty Images)

Visitors walk past vintage and classic cars displayed by Bonhams auction house, during an exhibition, at the Grand Palais in Paris, Wednesday, February 4, 2015. The Grand Palais is staging an exhibition of vintage cars, to be followed by a sale of historic cars by Bonhams auction house on Thursday. (Photo by Jacques Brinon/AP Photo)

Ratko Mladic makes his first appearance at the International Criminal Tribunal on June 3, 2011 in The Hague, Netherlands. Ex-Bosnian Serb army leader Ratko Mladic will make his first appearance at The Hague war crimes tribunal after being declared fit to stand trial. Mladic was arrested a week ago after going into hiding for the past 16 years and is charged with atrocities committed during the Bosnian war. (Photo Serge Ligtenberg/Getty Images )

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

“G.I. Joe is a line of action figures produced by the toy company Hasbro. The term G.I. stands, in popular usage, for Government Issued and after the First World War became a generic term for U.S. soldiers. The origin of the term dates to World War I, when much of the equipment issued to U.S. soldiers was stamped “G.I.”, meaning that it was made from galvanized iron. The development of G.I. Joe led to the coining of the term “action figure”. G.I. Joe's appeal to children has made it an American icon among toys”. – Wikipedia. Photo: Vintage G.I. Joe figurers are on display at the 2003 Hasbro International G.I. Joe Collectors' Convention June 27, 2003 in Burlingame, California. (Photo by Justin Sullivan/Getty Images)

Wolfgang (L), member of World War One historical association “Darstellungsgruppe Suddeutsches Militar 1870-1918” (DSM 18), from Munich, Germany, and Florent, member of French association “Le Poilu de la Marne”, dressed in vintage army uniforms, visit the Bezonvaux bunker in the national forest of Verdun, eastern France, March 29, 2014. Members of French and German historical associations, who gather annually, together visited the battlefield of Verdun in France, the site of a bloody World War One battle that dragged on for around 10 months in 1916, claiming hundreds of thousands of lives and destroying many villages. (Photo by Charles Platiau/Reuters)