Tiharu Ram, 70, a follower of Ramnami Samaj, who has tattooed the name of the Hindu god Ram on his face, poses for a picture outside his house in the village of Chandlidi, in the eastern state of Chhattisgarh, India, November 16, 2015. Denied entry to temples and forced to use separate wells, low-caste Hindus in the eastern state of Chhattisgarh first tattooed their bodies and faces more than 100 years ago as an act of defiance and devotion. (Photo by Adnan Abidi/Reuters)

Arizona Cardinals cheerleader Claire Thorton, center, smiles as Air Force Capt. Eric Straub proposes to her during the first half of an NFL football game against the Washington Redskins, Sunday, October 12, 2014, in Glendale, Ariz. Thorton accepted the proposal. (Photo by Rick Scuteri/AP Photo)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Riot police arrest an anti-government protester in Ouagadougou, capital of Burkina Faso, October 30, 2014. Thousands of protesters marched on Burkina Faso's presidential palace after burning the parliament building and ransacking state television offices on Thursday, forcing President Blaise Compaore to scrap a plan to extend his 27-year rule. Emergency services said at least three protesters were shot dead and several others wounded by security forces when the crowd tried to storm the home of Compaore's brother. Security forces also fired live rounds and tear gas at protesters near the presidency in the Ouaga 2000 neighborhood. (Photo by Joe Penney/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A woman smokes marijuana during the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada, April 20, 2017. (Photo by Chris Wattie/Reuters)

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

A BASE jumper is pictured against the skyline shrouded in a thick haze during the Kuala Lumpur Tower International Jump in Kuala Lumpur, Malaysia, 02 October 2015. More than 100 BASE jumpers take part in this extreme sport event, which enters its 15th year. The haze hovering over Malaysia is caused by the ongoing plantation and forest fires in the nearby Indonesian provinces of Sumatra and Kalimantan. (Photo by Fazry Ismail/EPA)