Angel Paz, dressed as a calavera, waits with family for the start of the Gran Procession of the Catrinas, to mark the upcoming Day of the Dead holiday, in Mexico City, Sunday, October 23 2016. (Photo by Anita Baca/AP Photo)

An artwork by artist Chavis Marmol, a Tesla 3 car crushed by a nine-ton Olmec-inspired head, is pictured in Mexico City on March 13, 2024. (Photo by Carl de Souza/AFP Photo)

Hooded demonstrators vandalise a shop window in Mexico City, during the commemoration of the 50th anniversary of the 1968 Tlatelolco student massacre, on October 2, 2018. Fifty years ago, Mexican troops opened fire on student demonstrators, killing hundreds just days before Mexico City hosted the 1968 Olympics – one of the darkest episodes in a year of global turbulence. (Photo by Ronaldo Schemidt/AFP Photo)

Guns decorated with gold and jewellery are displayed in the Drugs Museum, used by the military to showcase to soldiers the lifestyles of Mexican drug lords, at the headquarters of the Ministry of Defense in Mexico City, October 14, 2016. (Photo by Henry Romero/Reuters)

Students pose for a pictures taken by their friends during spring break on the beach in the resort city of Cancun, Mexico, February 27, 2009. (Photo by Israel Leal/AP Photo)

Naked cyclists wearing masks, ride through the streets of Mexico City during the World Naked Bike Ride day, Saturday, June 11, 2022. (Photo by Eduardo Verdugo/AP Photo)

Indigenous people participate in a march commemorating the International Day of the World's Indigenous Peoples in Mexico City on August 9, 2023. (Photo by Alfredo Estrella/AFP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).