“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

A model walks down the runway during the Odd Molly Autumn/Winter 2012 Fashion Show at Berns on February 1, 2012 in Stockholm, Sweden. (Photo by Ian Gavan/Getty Images)

A model walks the runway during the Sister by Sibling show at London Fashion Week Autumn/Winter 2012 at Somerset House on February 18, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

Members of the Al-Baraa bin Malek batallion, part of the Free Syria Army's Al-Fatah brigade, duck to the ground as they pull a man (R) who was shot by a sniper twice in the Bustan al-Basha district of the northern city of Aleppo on October 20, 2012. (Photo by Javier Manzano/AFP Photo)

A model walks the runway during the John Galliano Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week on March 6, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images). PARIS, FRANCE – MARCH 06

A model walks the runway at the Dolores Cortes swim show during Mercedes-Benz Fashion Week Swim 2012 at The Raleigh on July 16, 2011 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Dolores Cortes)

Alejandro Simon of Spain prepares to serve during their Preliminary Phase Pool E match against Canada during the VISA FIVB Beach Volleyball International at Horse Guards Parade on August 10, 2011 in London, England. (Photo by Scott Heavey/Getty Images)

Models walk the runway at the “A Child of the Jago” fashion show during London Fashion Week at the Wilton Music Hall on September 21, 2011 in London, United Kingdom. (Photo by Ian Gavan/Getty Images)