Dancers perform during the opening ceremony before the Russia 2018 World Cup Group A football match between Russia and Saudi Arabia at the Luzhniki Stadium in Moscow on June 14, 2018. (Photo by Sergei Bobylev/TASS via Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

South Korean football fans react during a public screening in Seoul of the South Korea vs Russia football match at the 2014 World Cup in Brazil, early on June 18, 2014. (Photo by Ed Jones/AFP Photo)

A participant with a face painted as popular Mexican figure “Catrina” attends the Day of the Dead event at a National house for Mexican fans in central Moscow, a host city for the 2018 FIFA World Cup, Russia June 29, 2018. (Photo by Sergei Karpukhin/Reuters)