Irish television personality, model, and social media influencer Maura Higgins looked unrecognisable as she transformed into Pamela Anderson for Halloween on October 30, 2021. The 30-year-old star looked glam in a blonde curly hair as she channeled the Baywatch babe for an Ann Summers bash last night. (Photo by Shutterstock/Splash News)

TV host/blogger Louise Roe attends The Weinstein Company's Academy Awards viewing and after party in partnership with Grey Goose at TAO Los Angeles at TAO Hollywood on February 26, 2017 in Los Angeles, California. (Photo by Rachel Murray/Getty Images for The Weinstein Company)

Recording artists Demi Lovato (L) and Iggy Azalea perform on the Pepsi Stage, during the 2015 MTV Video Music Awards, at The Orpheum Theatre on August 30, 2015 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images for MTV)

Pornstar Asa Akira made an appearance at the new Pornhub shop in New York, USA on Friday, November 25, 2017. Pornhub is a pornographic video sharing website and the largest pоrnography site on the Internet. The new pop-up will be open in New York's SoHo until 20 December. (Photo by Curtis Means/ACE Pictures/Rex Features/Shutterstock)

The social media star Demi Rose, 23, posed for a sizzling new photoshoot to promote her new swimwear line in Ibiza, Spain on Monday, August 13, 2018. (Photo by KP Pictures)

Chrissy Teigen and daughter Luna Stephens seen on the streets of Manhattan on June 24, 2019 in New York City. (Photo by James Devaney/GC Images)

Miranda Kerr poses at the David Jones Spring/Summer fashion preview on Burke Street on August 10, 2011 in Melbourne, Australia. (Photo by Lucas Dawson)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)