While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Hindu women worship the Sun god Surya in the polluted waters of the river Yamuna during the Hindu religious festival of Chatt Puja in New Delhi October 30, 2014. Hindu women fast for the whole day for the betterment of their family and the society during the festival. (Photo by Ahmad Masood/Reuters)

Alex Plunkett, left, and Sean Hart, both of Arlington, Va., join hundreds participating in the annual International Pillow Fight Day on April 5. Massive pillow fights broke out on the Mall in Washington and in cities around the world. (Photo by Marvin Joseph/The Washington Post)

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)

Dancers wearing masks and kimonos perform in the streets at the “Super Yosakoi 2015” dance festival in Tokyo on August 30, 2015. One hundred dance teams with some 5,500 people participated in the two-day summer festival event. (Photo by Yoshikazu Tsuno/AFP Photo)

Miesha Tate, UFC women's bantaweight shows the media how to fight during a UFC press conference at Akasaka Garden City on August 26, 2014 in Tokyo, Japan. (Photo by Atsushi Tomura/Getty Images)

Entomologist Anna Platoni wears a hat made of tropical flowers made by florist Emma Reynolds with a Blue Morpho butterfly on her cheek to mark the opening of Butterflies in the Glasshouse at RHS Garden Wisley, south of London, on Janurary 15, 2016. (Photo by Luke MacGregor/PA Wire/RHS)

Children pour cold water on themselves under the control of fitness coach Margarita Filimonova (R) at local kindergarten number 317, with the air temperature at about minus 23 degrees Celsius (minus 9.4 degrees Fahrenheit), in Russia's Siberian city of Krasnoyarsk, February 5, 2013. (Photo by Ilya Naymushin/Reuters)

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