Revellers in fancy dress enjoy the atmosphere during the British Fancy Dress Day on November 12, 2015 in Benidorm, Spain. The British Fancy Dress Day is one of the biggest fancy dress parties in Europe and is held the day after the Benidorm fiestas in November. The tradition started over 20 years ago when Manolo from Sinatras Club offered a free drink to anyone who dress up. Nowadays around 30,000 people, mostly British Expats living in Spain and tourists visiting the Costa Blanca resorts, attends, attend the event. (Photo by David Ramos/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Shoppers walk past crocodiles for sale at a market in Bata on February 3, 2015. Markets in Equatorial Guinea sell a variety of animals including pangolins, monkeys and crocodiles as food. (Photo by Carl De Souza/AFP Photo)

Soldiers of China's People's Liberation Army (PLA) jump as part of their winter training in temperature of negative 26 degrees Celsius at China's border with Russia in Heihe, Heilongjiang province, December 14, 2015. (Photo by Reuters/Stringer)

Large trumpet vines spread across electrical lines next to a highway in Kinston, N.C., on June 23, 2014. (Photo by Janet S. Carter/Kinston Free Press via AP Photo)

Williams Formula One driver Felipe Massa of Brazil crashes with his car in the first corner after the start of the German F1 Grand Prix at the Hockenheim racing circuit, July 20, 2014. (Photo by Kai Pfaffenbach/Reuters)

A large balloon of a face of “ojisan”, a middle aged man, floats in the sky above the grounds of Nishiki elementary school in Utsunomiya in Tochigi prefecture, 100km north of Tokyo on December 21, 2014. Members of art group “Me”, meaning “eye” in Japanese and the Utsunomiya Museum of Art launched an art installation “The Day an Ojisan's Face Floated in the Sky”, a 15-meter by 10-meter face balloon of the depicted man, who was auditioned in the city, looking down on his home town from the sky. (Photo by Yoshikazu Tsuno/AFP Photo)

A woman smokes a mask bong on the final day of Hempfest, Seattle's annual gathering to promote the legalization of marijuana, on August 17, 2014. (Photo by Jordan Stead/Seattlepi.com)