While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A poster by street artist Aaron Li-Hill as part of the "Brandalism" project is displayed at a bus stop in Paris, France, November 28, 2015, ahead of the United Nations COP21 Climate Change conference in Paris. Brandalism is a revolt against corporate control of the visual realm. Following on in the guerilla art traditions of the 20th Century and taking inspiration from Agitprop, Situationist and Street Art movements, the Brandalism project sees artists from around the world collaborate to challenge the authority and legitimacy of commercial images within public space and within our culture. (Photo by Benoit Tessier/Reuters)

Find out what 2014 has in store for you and your cash. Provided by Russell Grant Horoscopes. (Photo by Toma Petrovic)

A group of girls hit the town in York, United Kingdom on December 30, 2020. Revellers hit the streets for a final drink before being plunged into Tier 4 lockdown. (Photo by Nb press ltd)

Police officers remove Extinction Rebellion activists blocking a main street outside the Health Ministry, during a protest demanding actions against climate change, in Madrid, on March 26, 2021. (Photo by Gabriel Bouys/AFP Photo)

Aymara witchdoctor Ricardo Quispe, also called “Lord of the Lake”, throws coca leaves during a ritual to predict the future, at the witches market of El Alto, on the outskirts of La Paz, December 31, 2014. Dozens of witch doctors tend to a warren of stalls in El Alto, making offerings to give thanks, to promise luck at work or in love, or to call up spirits and banish curses at the end of the year. (Photo by David Mercado/Reuters)

Indian police women take part in a full dress rehearsal for the Republic Day parade in Srinagar January 24, 2015. India will celebrate its annual Republic Day on Monday. (Photo by Danish Ismail/Reuters)

A Penarth dance hall has banned chewing gum on the premises because dancers have complained that their feet keep sticking to the floor. (Photo by Richards/Fox Photos/Getty Images). 16th July 1936