While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kent Josephso organizes his 8mm tracer rounds during the Big Sandy Shoot in Mohave County, Arizona March 23, 2013. The Big Sandy Shoot is the largest organized machine gun shoot in the United States attended by shooters from around the country. Vintage and replica style machine guns and cannons are some of the weapons displayed during the event. Picture taken March 22, 2013. (Photo by Joshua Lott/Reuters)

Renee LeGrand, of Foothill Ranch, Calif., takes a picture among wildflowers in bloom Monday, March 18, 2019, in Lake Elsinore, Calif. About 150,000 people flocked over the weekend to see this year's rain-fed flaming orange patches of poppies lighting up the hillsides near Lake Elsinore, a city of about 60,000 residents. The crowds became so bad Sunday that Lake Elsinore officials closed access to poppy-blanketed Walker Canyon. By Monday the #poppyshutdown announced by the city on Twitter was over and the road to the canyon was re-opened. (Photo by Gregory Bull/AP Photo)

People use large water guns to spray each other as they celebrate the annual Songkran festival in Bangkok, Thailand on April 14, 2025. Thailand celebrated the Thai traditional New Year, called Songkran in Thai and also known as ëthe water festivalí, on 13 April, with festivities going on on throughout the weekend. During Songkran, people celebrate the New Year by splashing water to each other as a sign of washing away sins and bad luck from the previous year. People across Thailand celebrate the New Year with parties and water related activities throughout the weekend. (Photo by Diego Azubel/Matrix Images)

Elephants munch on Christmas trees in their enclosure at Berlin's Zoologischer Garten Zoo on January 4, 2013 in Berlin, Germany. Traditionally, the animals get in the first week of the year leftover Christmas trees. (Photo by Andreas Rentz)

An Orthodox activist (Right) clashes with a gay rights campaigner during a protest outside of the State Duma, Russian Parliament's lower chamber, in downtown Moscow, January 22, 2013. (Photo by Ilya Pitalev/RIA Novosti)

David Nickerson, 28, competes dressed as artist Bob Ross, during the ZJ Boarding House Halloween Surf Contest in Santa Monica, California October 26, 2013. (Photo by Lucy Nicholson/Reuters)

Contestants compete in the swimsuit segment of the Miss Venezuela 2012 pageant in Caracas August 30, 2012. The winner of the competition will participate in the 2013 Miss Universe pageant. (Photo by Carlos Garcia Rawlins/Reuters)