Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Anthony Joshua, right, knocks down Andy Ruiz during the third round of a heavyweight championship boxing match Saturday, June 1, 2019, in New York. Ruiz won in the seventh round. (Photo by Frank Franklin II/AP Photo)

Actor Mike Lane, standing six feet 10 inches in his stocking feet, makes a perfect monster as he carries actress Nancy Knox down the stairs into Frankenstein's dungeon, February 28, 1958. They have featured parts in the upcoming Boris Karloff movie “Frankenstein 1970”. (Photo by David F. Smith/AP Photo)

A visitor and an employee dressed as Snegurochka (Snow Maiden), the granddaughter of Ded Moroz (Russian equivalent of Santa Claus), pose for a picture inside an upside down house, constructed as an attraction for local residents and tourists and located at the Royev Ruchey Park of Flora and Fauna in the suburbs of Krasnoyarsk, Russia, December 7, 2016. (Photo by Ilya Naymushin/Reuters)

Children, some in tears, are escorted down a road in Barcelona, Spain, Thursday, August 17, 2017. Police in Barcelona say a white van has mounted a sidewalk, struck several people in the city's Las Ramblas district. (Photo by Manu Fernandez/AP Photo)

New Orleans police officers try to keep their heads down as they move in on a Black Panther headquarters during an exchange of gunfire in New Orleans on September 15, 1970. The shootout occurred as police moved in to make arrests on Tuesday morning following a series of incidents. (Photo by Jack Thornell/AP Photo)

The Duchess of Cambridge comes down a slide during a visit to the LEGO Foundation PlayLab at the Carlsberg Campus, University College Copenhagen, Denmark, on day one of a two-day working visit with The Royal Foundation Centre for Early Childhood on Tuesday, February 22, 2022. (Photo by John Sibley/PA Wire Press Association)