While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Tourists walk as others relax on the beach in the Red Sea resort of Hurghada, Egypt, July 17, 2017. (Photo by Gleb Garanich/Reuters)

A woman smokes a mask bong on the final day of Hempfest, Seattle's annual gathering to promote the legalization of marijuana, on August 17, 2014. (Photo by Jordan Stead/Seattlepi.com)

Children surround a man, left, that fell down while walking on a street suspected of having contracted the Ebola virus in the city of Monrovia, Liberia, Tuesday, August 19, 2014. The World Health Organization says the outbreak has killed more than 1,200 people, while authorities struggle to contain its spread and treat the sick. (Photo by Abbas Dulleh/AP Photo)

Drummers perform during rehearsals at the Bird's Nest National Stadium ahead of the IAAF Athletics World Championships in Beijing on August 20, 2015. The Athletics World Championships will be held at the stadium from August 22 to 30. (Photo by Greg Baker/AFP Photo)

Models turned into “humanoid” robots pose on a train at Waterloo Station on October 2, 2016 in London, England for the launch of new Sky Atlantic TV drama Westworld. (Photo by Matt Alexander/PA Wire)

Women sunbath as Ferrari's Brazilian driver Felipe Massa drives past during the third practice session at the Circuit de Monaco in Monte Carlo on May 25, 2013 ahead of the Monaco Formula One Grand Prix. (Photo by Alexander Klein/AFP Photo)

Donald Ganslmeier, operator of the Motodrom, rides a motorbike inside the Motodrom during a press tour at Theresienwiese on the premises of the 182nd annual Oktoberfest in Munich, Germany, September 17, 2015. (Photo by Matthias Balk/EPA)