241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Miss Bunni Lambada poses backstage during the Miss Pin Up NSW competition on October 23, 2010 in Sydney, Australia. Pinup girls from across New South Wales descended on The Entrance to compete in the state competition with hopes to represent NSW at the inaugural Miss Pin Up Australia national competition in January 2011. (Photo by Lisa Maree Williams/Getty Images)

Fyn Baily aged eight at the Bloodstock festival on August 13, 2011 in Walton-on-Trent, United Kingdom. Bloodstock is the UK's largest heavy metal festival and features both established and unsigned bands over four days. (Photo by Bethany Clarke/Getty Images)

A protester holds a sign in front of riot policemen during an anti-G20 demonstration through the streets of Nice on November 1, 2011 in Nice, France. Anti-G20 demonstrators are gathered in Nice ahead of the arrival of the world's top economic leaders for the G20 summit in Cannes on November 3rd and 4th. The leaders are expected to debate current issues surrounding the global financial system in the hope of fending off a global recession and finding an answer to the Eurozone crisis. (Photo by Christopher Furlong/Getty Images)

A protester uses his laptop computer in the “Occupy LSX” camp outside St. Paul's Cathedral ahead of a demonstration against higher tuition fees and privatisation in universities on November 9, 2011 in London, England. Around 4000 police officers are on duty and are to be allowed to deploy baton rounds if needed. The march is expected to finish at London Wall in the heart of the capital's financial district. (Photo by Oli Scarff/Getty Images)

Race goers are pictured during the Investec Ladies Day at Epsom Downs Racecourse on June 2, 2017 in Epsom, England. (Photo by News Group Newspapers Ltd)