A Chinese woman wears a mask to protect from particles blown in during a sandstorm as she walks in the street on May 4, 2017 in Beijing, China. Sandstorms are common in northern China during the spring season and are caused when heavy winds from Mongolia in the north brings sand and pollutants that can blanket Chinese cities and cause air quality to deteriorate. (Photo by Kevin Frayer/Getty Images)

Iraqi pro-government forces fire an anti-tank cannon near al-Sejar village, north-east of Fallujah, on May 25, 2016, as they take part in a major assault to retake the city from the Islamic State (IS) group. Iraqi forces, consisting of special forces, soldiers, police, paramilitary-fighters and pro-government tribesmen, launched a major assault to retake Fallujah, the scene of deadly battles during the US occupation and one of the toughest targets yet in Baghdad's war on the Islamic State group. (Photo by Ahmad Al-Rubaye/AFP Photo)

Filipino firemen extinguish a burning vehicle during an earthquake preparedness drill in Makati city, south of Manila, Philippines, 22 June 2016. Thousands of people participated in the Metro Manila earthquake drill to prepare residents of nearly 12 million for a feared magnitude-7.2 quake that could kill thousands and displace millions, Emerson Carlos head of the Metropolitan Manila Development Authority (MMDA) said. Philippines sits on the Pacific Ring of Fire, an area prone to seismic shifts that spark earthquakes and volcanic activity. (Photo by Francis R. Malasig/EPA)

Nikolai Vasilyev, 64, dressed as Father Frost, the Russian equivalent of Santa Claus, water-skis along the Yenisei River outside the Siberian city of Krasnoyarsk, Russia December 19, 2017. Vasilyev, former teacher of the Siberian State Aerospace University, constructed the water skis out of plastic foam and designed the sticks to propel him forward, while travelling on the water surface. (Photo by Ilya Naymushin/Reuters)

Stefan Sigmund, 29, from the Transylvanian city of Cluj, attempt to smoke 800 cigarettes through a self designed device in less than five minutes, in central Bucharest Tuesday, January 30, 1996, trying to enter the Guinness Book of Records. It is the last of his several attempts entering the record book which included eating 29 hard boiled eggs in four minutes and leaping into a lake from a height of 41 meters (135 feet) even if the Guinness Book of Records no longer rewards self damaging attempts. (Photo by AP Photo/Stringer)

The Vattenfall Solar Team car “Nuna” from the Netherlands competes in the Challenger class on Day 2 of the 2019 Bridgestone World Solar Challenge at Elliott on October 14, 2019 in Elliott Australia. Teams from across the globe are competing in the 2019 World Solar Challenge – a 3000 km solar-powered vehicle race between Darwin and Adelaide. The race starts on the 13th of October in Darwin in the Northern Territory and travels the Stuart Highway to Port Augusta and then via Highway 1 to finish in the City of Adelaide in South Australia. (Photo by Mark Evans/Getty Images for SATC)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).