Peruvian shamans holding a figure of a Nino Jesus (Child Jesus) and a snake perform a ritual at the Rimac river to fight the negative effects of the Nino weather phenomena over Nature, in Lima, October 1, 2015. (Photo by Mariana Bazo/Reuters)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)

A racegoers walks into a rubbish bin following 2016 Melbourne Cup Day at Flemington Racecourse on November 1, 2016 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

A couple embraces at the San Fermin festival in Pamplona, northern Spain, July 10, 2016. (Photo by Eloy Alonso/Reuters)

In this Thursday, March 28, 2019, photo, a “golden giant burger” is served at a restaurant of Hotel Grand Hyatt Tokyo in Tokyo. The $900 wagyu (Japanese-produced beef) burger was unveiled to commemorate the era change. What’s in a name? Quite a lot if you’re a Japanese citizen awaiting the official announcement Monday, April 1, 2019 of what the soon-to-be-installed new emperor’s next era will be called. It’s a proclamation that has happened only twice in nearly a century, and the new name will follow Emperor Naruhito, after his May 1 investiture, for the duration of his rule, attaching itself to much of what happens in Japan. (Photo by Kyodo News via AP Photo)

Marchers kiss as they walk down 5th Avenue as they part in the 2019 World Pride NYC and Stonewall 50th LGBTQ Pride Parade in New York, U.S., June 30, 2019. (Photo by Lucas Jackson/Reuters)

Russia's President Vladimir Putin and Saudi Arabia's Crown Prince Mohammed bin Salman are seen during the G20 summit in Buenos Aires, Argentina November 30, 2018. G20 powers open two days of summit talks on Friday after a stormy buildup dominated by tensions with Russia and US President Donald Trump's combative stance on trade and climate fears. (Photo by Marcos Brindicci/Reuters)