A young arab boy, armed with a rifle and a knife, in the Aden Protectorate near Yemen. (Photo by Richards/Fox Photos/Getty Images). February 1938

Mike “The Bedfordshire Bull Botteley” (left) takes on Chris “The General” Levy during a Chessboxing bout at the Scala nightclub on March 10, 2012 in London, England. A new hybrid sport combining chess and boxing in alternate 3 minute rounds, the winner is the one who knocks out or checkmates their opponent first. (Photo by Matthew Lloyd/Getty Images)

An aerial view of a livestock enclosure of the Himba people, in October, 2014, in the Namib Desert, Namibia. A photographer has captured a bird's eye view of the stunning Namib Desert from a paraglider. Theo Allofs travels the world taking stunning pictures of untouched landscapes from a unique perspective. Soaring 300 metres above ground, Theo shot the yellow sand dunes, dry red river beds and remote townships in Namibia. (Photo by Theo Allofs/Barcroft Media)

Medics carry an injured at the explosion site in the busy center of Turkish capital, Ankara, Turkey, Sunday, March 13, 2016. The explosion is believed to have been caused by a car bomb that went off close to bus stops. News reports say the large explosion in the capital has caused several deaths and many casualties. (Photo by AP Photo)

Inside the Afar Triangle in Ethiopia’s Danakil desert, camel caravans are used to carry salt. For centuries, the essential mineral has been mined by the Afar people, known for their ability to withstand extremes. The terrain is rugged, travelers are scarce and so are motor vehicles, where the average annual temperature is the highest in the world, and can rise to 122 degrees Fahrenheit, 50 degrees Celsius. (Photo by Ziv Koren/Polaris)

Half-naked girls against speed driving in Nizhny, Novgorod Region, Russia on September 5, 2016. Russian drivers are getting quite an eyeful in a bid to make them slow down thanks to topless women flashing speed limit signs at an accident blackspot. A trial of the road safety campaign demonstrated that it helped lower the speed of traffic near a pedestrian crossing in Severny village. (Photo by YouTube)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

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While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)