Bikini-clad women ski as they are led by a car during a performance on the frozen Yenisei River outside Krasnoyarsk, Siberia, Russia, March 20, 2016. The performance, entitled “Siberian Spring's Strings” and created with the participation of artist Vasily Slonov, marked the day of spring equinox (vernal equinox), according to organizers. (Photo by Ilya Naymushin/Reuters)

A member of the “Castellers Minyons de Terrassa” adjusts her belt before forming a human tower or ÒcastellÓ during the festival of the patron saint of Barcelona “The Virgin of Mercy” at Sant Jaume square in Barcelona, Spain, September 20, 2015. The formation of human towers is a tradition in Catalonia dating back to the 18th century. (Photo by Susana Vera/Reuters)

An image of a Fennec fox painted on a tree hole by Wang Yue is seen in Shijiazhuang, on March 13, 2013. Wang Yue, a senior at Dalian Industry University, uses her paintbrush to turn ugly tree holes into lovely views in Shijiazhuang, capital city of Hebei Province, China. Wang and her companions call the tree-hole paintings “meitu”, which means “beautiful journey”. The paintings on the trees have brightened the city during the dull, grey winter. (Photo by Pillar Lee/Reuters)

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Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Freshmen in Zhengzhou Institute of Aeronautical Industry Management head bottles of mineral water for upright stand during military training on September 17, 2015 in Zhengzhou, Henan Province of China. More than 6,800 freshmen in the school are required to take part in the military training. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)

People crowd onto 42nd Street as they take photos of the “Manhattanhenge” phenomenon in the Manhattan borough of New York July 11, 2014. Manhattanhenge, coined by astrophysicist Neil deGrasse Tyson, occurs twice a year, when the setting sun aligns itself with the east-west grid of streets in Manhattan. (Photo by Carlo Allegri/Reuters)

The newly-discovered gaseous planet Kepler-16b orbits it's two stars. NASA's Kepler Mission discoverd the world orbiting two Stars, the larger a K dwarf and the smaller a red dwarf. (Photo by NASA/JPL-Caltech/T. Pyle via Getty Images)