Two drivers get into a fight while waiting in line at a gas station amid fuel shortages in Knightdale, North Carolina, May 10, 2021. (Photo by @shaaddeez/Instagram via Reuters)

A Ukrainian gunner sits in his 2S1 Gvozdika (122-mm self-propelled howitzer) on the front line in Southern Ukraine on October 8, 2022, amid the Russian invasion of Ukraine. (Photo by Dimitar Dilkoff/AFP Photo)

Passengers with their pet dogs take a pet-friendly train on the Jinyidong Line of the Jinhua Rail Transit on June 22, 2025 in Jinhua, Zhejiang Province of China. (Photo by Shi Bufa/VCG via Getty Images)

Children play on an uprooted tree along a beach in Mele, Vanuatu that was once lined with vegetation, now largely lost to storms, erosion and other environmental pressures on Saturday, July 19, 2025. (Photo by Annika Hammerschlag/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A couple dances a tango in front of Saint Peter's basilica at the Vatican, December 17, 2014. At the rear edge of the square more than 2,000 people, who came to Rome from all over Italy for the 78th birthday of Pope Francis, danced in “A tango for Pope Francis” event as music blared. (Photo by Tony Gentile/Reuters)

Julia Zlobina and Alexei Sitnikov of Azerbaijan gesture as they wait in the results area after competing in the ice dance free dance figure skating finals at the Iceberg Skating Palace during the 2014 Winter Olympics, Monday, February 17, 2014, in Sochi, Russia. (Photo by Vadim Ghirda/AP Photo)

11-year-old Balinese dancer girl Intan puts on makeup before she performs Mergapati Dance at a village event in Banjar Wangaye Kelod, Denpasar, Bali, Indonesia on November 19, 2017. To preserve traditional dances and culture, Balinese train their children to learn various traditional dances from childhood. (Photo by Mahendra Moonstar/Anadolu Agency/Getty Images)