Cara Delevingne and Kate Moss attend the Burberry Prorsum show during London Fashion Week Spring Summer 2015 on September 15, 2014 in London, England. (Photo by Anthony Harvey/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A sеxy model poses for photos during the 2016 Guangzhou Sеx Culture Festival in Guangzhou city, south China' s Guangdong province on November 10, 2016. The festival has featured the latest developments and technologies of Adult toys and reproductive health products in the country. (Photo by Asia Wire)

Members of the “Exit Point” amateur rope-jumping group stage a performance as they jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

Flamengo soccer fans cheer a goal scored by Gabriel against Argentina's River Plate in the Copa Libertadores final match, broadcast on a giant screen at a watch party at the Macarena Stadium, in Rio de Janeiro, Brazil, Saturday, November 23, 2019. The first single-match final will be played in front of more than 65,000 fans at Lima’s Monumental Stadium. The match was originally scheduled for Santiago’s National Stadium, but it was moved because of street protests in Chile. (Photo by Silvia Izquierdo/AP Photo)

A helicopter drops fire retardent to protect a property in Balmoral, 150 kilometres southwest of Sydney on December 19, 2019. A state of emergency was declared in Australia's most populated region on December 19, as a record heat wave fanned unprecedented bushfires. (Photo by Peter Parks/AFP Photo)

Medical staff react outside Queen Elizabeth Hospital during the Clap for our Carers campaign in support of the NHS, as the spread of the coronavirus disease (COVID-19) continues, in Birmingham, Britain, April 23, 2020. (Photo by Carl Recine/Reuters)

A trader carries his mannequins as he closes his business ahead of the lockdown restrictions set by the government to prevent the spread of the coronavirus disease (COVID-19), in Eastleigh district of Nairobi, Kenya on May 6, 2020. (Photo by Thomas Mukoya/Reuters)