While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

The 2012 Magic Art Special Exhibition Of China is now open at the Hangzhou Peace International Exhibition and Conference Centre of the Chinese city of Hangzhou.

Photo: Visitors poses with a 3D painting during a show featuring over 50 such works in China on July 20, 2012. (Photo by Associated Press)

circa 1930: The neon illuminations of a wedding Chapel in Las Vegas.

Model Bar Refaeli arrives at amfAR's Cinema Against AIDS 2007 at Le Moulin de Mougins on May 23, 2007 in Mougins, France. The amfAR Foundation raises funds for research, education and treatment of AIDS/HIV worldwide.

A Russian trenchmortar crew run to take up a new firing position in the Stalingrad area during the Great Patriotic War. (Photo by Keystone/Getty Images). October 1942

Racing driver J. Gaal at the wheel of car number 26 at the RAC Tourist Trophy, run, for the first time, over the Four Inch Course on the Isle of Man, 17th September 1908. Gaal is racing in waterproofs. (Photo by Topical Press Agency/Hulton Archive/Getty Images)

A kid wearing rollerblades hitches a ride via motorbike, in Port-au-Prince, Haiti, Sunday, October 25, 2015. The country held the first-round presidential vote Sunday. Haitians chose between 54 presidential hopefuls and a slew of legislative and municipal candidates. (Photo by Ricardo Arduengo/AP Photo)

Auditioning performers follow resident choreographer Erik Sorensen, center back, at the Sydney Dance Company in a routine during castings in Moulin Rouge's current show “Féerie”, in Sydney, Australia, Thursday, July 28, 2016. The show's artistic team is in Australia to choose new talent to perform with one of the most famous cabarets that has been illuminating Paris since 1889. (Photo by Rob Griffith/AP Photo)