A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

A logometer used to determine the Titanic's speed is seen among artifacts recovered from the RMS Titanic wreck site at a press preview of a Titanic artifact auction at the Intrepid Sea, Air & Space Museum on January 5, 2012 in New York City. On April 11, 2012, the 100th anniversary of the maiden voyage of the Titanic, Guernsey's will auction the complete collection of more than 5,000 artifacts recovered from the Titanic wreck site. (Photo by Mario Tama/Getty Images)

PUMA Ocean Racing powered by BERG, skippered by Ken Read from the USA, sails past the Guan Yin of the South Sea of Sanya, at the start of leg 4 of the Volvo Ocean Race 2011-12 on February 19, 2012 from Sanya, China to Auckland, New Zealand. (Photo by Paul ToddVolvo Ocean Race via Getty Images)

Migrants scramble aboard a train at the station in Beli Manastir, Croatia September 18, 2015. Migrant numbers in Europe will build up in coming days and their flows may fragment further into new routes, the U.N. refugee agency said on Friday, urging the European Union to grasp a last chance to resolve the refugee crisis next week. (Photo by Laszlo Balogh/Reuters)

DJ Evans Mireku Kissi (R) and fashion stylist Daniel Quist ride a motorcycle in front of a street side bar in Accra, Ghana. June 10, 2015. Young artists in Ghana's capital have evolved a new style that is turning heads and challenging accepted notions of African fashion. (Photo by Francis Kokoroko/Reuters)

Employees work at a sorting centre of Zhongtong (ZTO) Express ahead of the Singles Day shopping festival, Chaoyang District, Beijing, November 8, 2015. On China's giant Singles Day internet shopping festival, the country's delivery firms are stretched so thin that they are looking for tie-ups, listings and new investors to husband their resources. (Photo by Jason Lee/Reuters)

A girl rides on a train as she takes part in the first edition of the No Pants Subway Ride in Bucharest, Romania, Sunday, January 11, 2015. The No Pants Subway Ride is an annual which was started in 2002 by Improv Everywhere in New York, the goal is for riders to get on the subway train dressed in normal winter clothes without pants and keep a straight face. (Photo by Vadim Ghirda/AP Photo)

During his time in Ethiopia, New York-based art director and photographer Diego Arroyo spent time with the Hamar, Mursi, Dassanech, and Arbore Tribes. They, along with several others tribes, make up the 200,000 people situated in Africa’s Great Rift Valley. The people of the Omo Valley are still primarily herders and farmers, living an isolated and simple life. While they have yet to be truly touched by globalization, they could soon disappear. Their way of life is being threatened by a massive hydroelectric dam. (Photo by Diego Arroyo)