Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Women wearing flower and sprout-like hairpins walk past an advertisement board in Beijing, China, September 25, 2015. Wearing antenna styled hairpins in the shape of various flowers and plants at scenic spots has become a new trend in Beijing. (Photo by Kim Kyung-Hoon/Reuters)

The winner of the Miss Tattoo Brazil 2014 contest, Bruna Barros, shows a tattoo that says 'My body, my rules' during Tattoo Week, the largest convention of art in the skin of Latin America, in Sao Paulo, Brazil, 14 July 2017. A tattooed woman beauty pageant, the new trends and techniques of the tattoo world, body piercing and the environment of the art of definitively painting the body, are all due to be addressed during the seventh edition of the “Tattoo Week Sao Paulo“. (Photo by Sebastiao Moreira/EPA)

Divorce is not traditionally a reason to party, but these hilarious cakes provide a fun and humorous way to celebrate new beginnings. London-based baker Fay Millar started creating and selling the fun confections to meet the growing trend for break-up parties. She says that inquiries about her cakes come mainly from ex-wives who want to celebrate the divorce with their friends.

An Amur tiger walks across a passageway after a news conference at the Philadelphia Zoo, Wednesday, May 7, 2014, in Philadelphia. The see-through mesh pathway called Big Cat Crossing is part of a national trend called animal rotation that zoos use to enrich the experience of both creatures and guests. (Photo by Matt Slocum/AP Photo)