Fans are seen at the 143rd Kentucky Derby on May 6, 2017 in Louisville, Kentucky. (Photo by Michael Hickey/Getty Images)

A woman wearing a wedding dress takes part in the so-called “brides' match” at the FIFA Fan Fest in Kazan, a host city for the 2018 FIFA World Cup, Russia June 30, 2018. (Photo by Alexey Nasyrov/Reuters)

Crown line handler Bobby Marie controls “Chain Gang” as the balloon is inflated during the 43nd Annual Helen to the Atlantic Balloon Race and Festival, in Helen, Georgia, USA, 04 June 2016. The race is the oldest balloon event in the southern USA and United States' only long-distance hot air balloon race, according to the organizers. (Photo by Erik S. Lesser/EPA)

Chinelos (traditional costumed dancers) perform in front of San Andres Ocotlan church as part of continuing festivities to welcome the new year in Calimaya, Mexico on January 4, 2016. (Photo by Arturo Hernandez/Demotix/Corbis)

In this photo taken on Monday, January 5, 2015, a mallard duck attempts to walk on a frozen pond in Yukon, Okla. (Photo by Steve Gooch/AP Photo/The Oklahoman)

Auditioning performers follow resident choreographer Erik Sorensen, center back, at the Sydney Dance Company in a routine during castings in Moulin Rouge's current show “Féerie”, in Sydney, Australia, Thursday, July 28, 2016. The show's artistic team is in Australia to choose new talent to perform with one of the most famous cabarets that has been illuminating Paris since 1889. (Photo by Rob Griffith/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model wears a creation for the Balmain Spring/Summer 2019 Haute Couture fashion collection presented in Paris, Wednesday January 23, 2019. (Photo by Thibault Camus/AP Photo)