Children feed a giraffe at Pairi Daiza wildlife park, a zoo and botanical garden in Brugelette, Belgium, May 25, 2015. (Photo by Francois Lenoir/Reuters)

A woman looks at a swimmer getting herself warm after the annual Christmas winter swimming competition in the Vltava river in Prague December 26, 2014. (Photo by David W. Cerny/Reuters)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Jill Olsen (R) has her picture taken inside a giant cocoon, from the “Falling Skies” TV series, during the 2014 Comic-Con International Convention in San Diego, California July 24, 2014. (Photo by Sandy Huffaker/Reuters)

Satarupa Chakraborty, 5, dressed as a Kumari, yawns while she is worshipped by a Hindu priest during the religious festival of Durga Puja in Agartala October 2, 2014. (Photo by Jayanta Dey/Reuters)

Spencer Slate, costumed as a scuba-diving Easter bunny, is shown in this handout photo provided by the Florida Keys News Bureau as he hides eggs amid eel grass, in the Florida Keys National Marine Sanctuary off Key Largo, Florida March 31, 2013. About 80 adults and children participated in an Underwater Easter Egg Hunt, seeking real hard-boiled eggs painted with non-toxic food coloring to avoid adverse effects on the marine ecosystem. (Photo by Bob Care/Reuters/Florida Keys News Bureau)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)