The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Cosplay enthusiasts Alex Lawson, 20, attends the North East Manga and Anime Convention (NemaCon) dressed as Hunni Sempai at Middlesborough Town Hall on June 18, 2011 in Middlesbrough, England. Hundreds of Manga, Anime and Cosplay enthusiasts gathered for NemaCon 2011. Cosplay is short for Costume Play where players dress and perform roles from Japanese culture, Anime and Manga art characters. Many subcultures have also evolved inspired by video games, American cartoons and comics. (Photo by Christopher Furlong/Getty Images)

A woman takes a selfie next to a model of Thor during the Middle East Film & Comic Con (MEFCC) in Dubai, United Arab Emirates, Saturday, April 11, 2015. (Photo by Kamran Jebreili/AP Photo)

Competitors take part in the annual Mud Madness event at Foymore Lodge on April 22, 2018 in Portadown, Northern Ireland. The adult version of the event includes two laps of an 8km course through 25 obstacles while the kids event is run over 2kms. The race is in it's eleventh year and is sponsored by McVities Jaffa Cakes and event charity partner Marie Curie together with other numerous charities and fundraising groups. (Photo by Charles McQuillan/Getty Images)

Gal Gadot is all excited while arriving at the Revlon event in New York City on January 24, 2018. Gal wore a plunging black gown with sheer skirt. (Photo by Felipe Ramales/Splash News and Pictures)

A boy and a serviceman pose for a picture during Marines Day celebration in the Black Sea port of Sevastopol, Crimea, November 27, 2016. (Photo by Pavel Rebrov/Reuters)

Celebrities Switch into their 2nd Outfits for the Met Gala After Parties on May 7, 2019. Pictured: Hailey Bieber. (Photo by DIGGZY/Splash News and Pictures)

In this handout photograph received from the Delhi Police at the scene of the incident, an Indian schoolboy is confronted by a white tiger inside its enclosure at the Delhi Zoo in New Delhi on September 23, 2014. A white tiger on September 23 attacked and killed a schoolboy who appeared to have jumped or fallen into its enclosure at the zoo in the Indian capital, witnesses said. (Photo by AFP Photo/Delhi Police)