While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A golden pheasant and squirrels are seen in Lushan County of Pingdingshan City, central China's Henan Province, November 14, 2017. (Photo by Liu Xianguo/Xinhua/Barcroft Images)

Tatyana Abramova, 33, plays with her home fox Plombir at her countryside house outside Siberian city of Novosibirsk on September 12, 2020. The official start of the Soviet experiment to better understand the domestication of animals by humans began in 1959, and was initiated by geneticists Dmitri Beliaiev and Lioudmila Trout on a farm in Akademgorodok, the scientific center of excellence in Siberia. Their primary objective was to domesticate foxes, to understand how the ancestor of wolves, another canine, evolved into a loyal and loving dog. And understand what this domestication tells us about the genetic evolution of species. (Photo by Alexander Nemenov/AFP Photo)

Jerry Dennehy from Tralee Co Kerry with his horses Mutt and Jeff at the Under 40 Horse Ploughing Class on the first day of the National Ploughing Championships in Ratheniska, Co. Laois on September 20, 2022. (Photo by Tom Honan for The Irish Times)

Participants of the the goth festival “Wave Gothic Festival” walk in fancy costumes along the festival area in Leipzig, central Germany, Saturday, May 23, 2015. About 20,000 members of the scene are expected to attend one of the world's largest gothic and “dark” culture festivals until May 25, 2015. (Photo by Jens Meyer/AP Photo)

Producer Traci Szymanski and Polish model Joanna Krupa attend the Casamigos Halloween Party at a private residence on October 28, 2016 in Beverly Hills, California. (Photo by Michael Kovac/Getty Images for Casamigos Tequila)

A masked protester talks to a soldier during clashes after the funeral of Brig. Gen. Wissam al-Hassan October 21, 2012. Lebanese soldiers fired guns and tear gas to push back hundreds of protesters who broke through a police cordon and tried to storm the government headquarters in Beirut. (Photo by Hussein Malla/Associated Press)

A boy dressed as Hindu Lord Shiva poses before performing in a religious procession at the Mahashivratri festival in Allahabad, India, March 7, 2016. Hindus across the country celebrate Mahashivratri, better known as Lord Shiva's wedding anniversary. (Photo by Jitendra Prakash/Reuters)