A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

President Barack Obama watches as Joey Hudy (L), 14, from Phoenix, Arizona pumps the Extreme Marshmallow Cannon he invented, while touring student science fair projects on exhibit in the State Dining Room at the White House February 7, 2012 in Washington, DC. Obama hosted the second White House Science Fair celebrating the student winners of science, technology, engineering and math (STEM) competitions from across the country. (Photo by Molly Riley-Pool/Getty Images)

A Sponge Bob Square Pants character is helped up a flight of stairs during the 2013 London Toy Fair at Olympia Exhibition Centre on January 22, 2013 in London, England. The annual fair which is organised by the British Toy and Hobby Association, brings together toy manufacturers and retailers from around the world. (Photo by Dan Kitwood)

A detail of "Supersilvio" by Francesco De Molfetta representing the Italian Prime Minister Silvio Berlusconi is displayed during the MiArt 2011 Contemporary and Modern Art International Fair press preview on April 7, 2011 in Milan, Italy.

The photographer holds up a Samsung Galaxy Tab 7.7 tablet at the Samsung hall at the IFA 2011 consumer electonics and appliances fair the day before the fair's official opening on September 1, 2011 in Berlin, Germany. The IFA 2011 will be open to the public from September 2-7. (Photo by Sean Gallup/Getty Images)

A model walks the runway during the Versace show as part of Paris Fashion Week Haute Couture Spring/Summer 2015 on January 25, 2015 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Models backstage ahead of the St George New Generation show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 16, 2015 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)