A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this July 15, 2015 photo, Nepalese amputee victims Khendo Tamang, left, and Nirmala Pariyar, both 8, share a single pair of shoes at the Bir Trauma Center in Kathmandu, Nepal. After suffering serious leg wounds in Nepal's massive 2015 earthquake that killed and injured thousands, both girls were brought to the Bir Trauma Center in Kathmandu, to receive single leg amputations. Following their surgeries, Nirmala's relentless cheerfulness drew a still very depressed Khendo close and both found an inseparable friendship which has helped their emotional wounds heal. (Photo by Niranjan Shrestha/AP Photo)

“On 24 July 2010, a stampede at the 2010 Love Parade electronic dance music festival in Duisburg, North Rhine-Westphalia, Germany, caused the death of 21 people. At least 510 more were injured”. – Wikipedia

Photo: Wall art and candles are pictured in the tunnel of the 2010 Loveparade disaster near to where many of the deaths occurred on the first anniversary of the tragedy on July 24, 2011 in Duisburg, Germany. (Photo by Thomas Starke/Getty Images)

In this composite image (top) flooding is seen in the Toowoomba central business district on January 10, 2011 and (bottom) the same location as seen on January 5, 2012 in Toowoomba, Australia. January 10 marks the one year anniversary of the inland tsunami that devestated southern Queensland's Lockyer valley killing 23 people. (Photos by Dan Proud (top) and Lisa Maree Williams (bottom) /Getty Images)

Dancers wait backstage during a dress rehearsal for the new “THE ONE Grand Show” at Friedrichstadt-Palast in Berlin, Germany, September 21, 2016. From silver body suits with giant mohawks to revealing fishnet tops with huge feathers, colourful, extravagant costumes take centre stage at a new theatrical show in Berlin. French couturier Jean Paul Gaultier has swapped the Paris runway for the German stage to create some 500 costumes for “THE ONE Grand Show”, an 11-million euro ($12.2 million) production showcasing plenty of singing, dancing and acrobatics. (Photo by Hannibal Hanschke/Reuters)

In this handout image provided by the Ferrari press office, a general view of the Ferrari steering wheel and operating controls as the new Ferrari F2012 Formula one car is launched online on February 03, 2012. (Photo by Ferrari Press Office via Getty Images)

Austrian artist Erwin Wurm (R) stands next to an extra of his participation sculpture “Hose lueften, Haende hoch” (air out pants, hands high) at the garden of the Staedel Museum, in Frankfurt am Main, Germany, 06 May 2014. The series “Wurm: One Minute Sculptures” include painted or written instructions tell the person what they have to do and where for 60 seconds. The exhibition runs from 07 May to 13 July. (Photo by Arne Dedert/EPA)