Melania Trump during Melania Trump Unveils The 2007 Cadillac Escalade to The Fashion World at Milk Studios in New York City, New York, United States. (Photo by Jamie McCarthy/WireImage)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Revellers take part in the Holi Party Festival at the Niemeyer Center in Aviles, northern Spain, August 29, 2015. The event is inspired by the Hindu Holi spring festival of colour celebrated mostly in India but has recently spread to other countries. (Photo by Eloy Alonso/Reuters)

A Syria Democratic Forces (SDF) fighter comforts a civilian who was evacuated with others by the SDF from an Islamic State-controlled neighbourhood of Manbij, in Aleppo Governorate, Syria, August 12, 2016. The SDF has said Islamic State was using civilians as human shields. (Photo by Rodi Said/Reuters)

Miss Langata Prison 2016 Ruth Kamande poses for a photograph as female inmates participate in a fashion parade as part of their Valentine's Day celebration, dubbed “love behind bars” inside the Langata Women Maximum Security Prison in Kenya's capital Nairobi, February 14, 2017. (Photo by Thomas Mukoya/Reuters)

Producer Traci Szymanski and Polish model Joanna Krupa attend the Casamigos Halloween Party at a private residence on October 28, 2016 in Beverly Hills, California. (Photo by Michael Kovac/Getty Images for Casamigos Tequila)

A reveller wearing a demon costume takes part in the traditional festival of “Correfoc” in Palma de Mallorca, on January 17, 2015. The Correfoc is a night of revelry in which participants dress as demons and devils, and move through the streets scaring people with fire and fireworks. (Photo by Jaime Reina/AFP Photo)