A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A costumed fan attends Comic-Con International 2014 – Day 1 on July 24, 2014 in San Diego, Calif. (Photo by Joe Scarnici/FilmMagic/Getty Images)

Xiao Jiguo, a 29-year-old actor from China's Sichuan province, reacts after shaping his eyebrows to impersonate U.S. President Barack Obama in a hotel room in the southern Chinese city of Guangzhou September 17, 2015. Xiao is taking part in the filming of a comedy film in Guangzhou, playing a low-level gangster who looks like Obama. (Photo by Bobby Yip/Reuters)

Women perform square dancing at a park square in Beijing, China, April 9, 2015. Chinese-style square dancing is running circles around other hobbies for the elderly, with millions taking to parks and plazas across China, swivelling their hips and rolling their arms – but it's not to everyone's liking. (Photo by Kim Kyung-Hoon/Reuters)