241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Models, painted by bodypainting artist Alex Hansen from Brasil and Benoit Botella from Guadaloupe, pose for a picture at the 21st World Bodypainting Festival 2018 on July 14, 2018 in Klagenfurt, Austria. (Photo by Didier Messens/Getty Images)

(L-R) Recording artists Ally Brooke, Normani Hamilton, Dinah-Jane Hansen, Lauren Jauregui and Camila Cabello of Fifth Harmony attend the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)

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Taylor Swift performs at the Billboard Music Awards. (Photo by Chris Pizzello/Invision)

Photographer and animal lover Chris Keeney shows how to use a PetCam with your own pet and offers expert technical know-how and inspiring creative suggestions to get you started. This is Coulee, a border collie/golden retriver mix from Lethbridge, Alberta, Canada. (Photo by Chris Keeney/Princeton Architectural Press)

NFL player Rob Gronkowski, of the New England Patriots, from second left, accepts the best comeback athlete award with his brothers, NFL free agent Chris Gronkowski and former NFL player Dan Gronkowski at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP Photo)