241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Firefighters use flashlights to search for survivors among the rubble of collapsed buildings after a landslide hit an industrial park in Shenzhen, Guangdong province, China December 20, 2015. (Photo by Tyrone Siu/Reuters)

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