“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A picture made available 26 April 2016 shows a tiger playing in the water with a trainer nicknamed “Super Tiger Man” at the Tiger Temple in Kanchanaburi province, Thailand, 24 April 2016. The site known in Thai as “Wat Pa Luangta Maha Bua Yannasampanno” has been the focus of a dispute with the Department of National Parks, Wildlife and Plant Conservation (DNP) after the DNP asked in 2015 that the temple hands over its 147 tigers since it was not licensed to keep them. The temple has requested for a zoo license according to its managing director. (Photo by Diego Azubel/EPA)

Employee Sandra Jaeckel, at the photographer's request, adjusts a ribbon around the neck of a giant chocolate Easter bunny at the production facility at Confiserie Felicitas chocolates maker on April 9, 2014 in Hornow, Germany. Easter is among the busiest times of year for the chocolatier, which produces Easter bunnies and eggs in a wide variety of sizes and styles. Founded by Belgian expats Goedele Matthyssen and Peter Bientsman the company will soon celebrate its 21st year. (Photo by Sean Gallup/Getty Images)

Santa Claus rides in his sleigh as he prepares for Christmas in the Arctic Circle near Rovaniemi, Finland December 15, 2016. At Santa Claus' Lapland home in Finland, his helpers sort out piles of letters from around the world, each detailing children's requests for this Christmas. (Photo by Pawel Kopczynski/Reuters)

Is it a leaf? Is it tree bark? No, it’s the Satanic leaf-tailed gecko. Cleverly disguised as a rotting leaf, Madagascar’s camouflage king has red eyes, pointy horns and a taste for night hunting: it’s nature’s most devilish deceiver. The twisted body and veiny skin echo the detail of a dry leaf, which ensures the gecko blends in with its forest home. The mottled tail appears to have sections missing, as though it has withered over time. This mini-monster epitomises survival of the fittest, having adapted gradually to become today’s extraordinary leaf impersonator. (Photo by Thomas Marent/ARDEA)

A member of the Community Police of the FUSDEG (United Front for the Security and Development of the State of Guerrero) search for a man, who ran away upon seeing the Community Police approach as they patrolled a street, in the village of Petaquillas, on the outskirts of Chilpancingo, in the Mexican state of Guerrero, February 1, 2015. Approximately 500 members of the Community Police from the FUSDEG took control of the security of the village of Petaquillas on the night of January 30 at the request of the people tired of the actions of organized crime, local media reported. (Photo by Jorge Dan Lopez/Reuters)

Wendy Adriaens, owner of animal rescue farm “De Passiehoeve” and nicknamed the Ostrich Whisperer, poses for a photo with three-year-old male ostrich Flodder, in Kalmthout, Belgium, 25 July 2022. (Photo by Stephanie Lecocq/EPA/EFE/Rex Features/Shutterstock)

“Lofoten Glow”. I was desperately searching a good sunrise spot this particular morning. Normally Storvatnet Lake is completely covered in snow, so you can only imagine my surprise when I saw these crazy ice formations almost being shot out of the frozen lake. I put my crampons on and took a big risk walking out. I could hear the ice cracking underneath my feet, and when you’re all alone in a fjord/canyon like this – the cracks are echoed and sound really frightening. Was it worth it? I sure think so! Photo location: Storvatnet, Lofoten Islands in Northern Norway. (Photo and caption by Stian Klo/National Geographic Photo Contest)