“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Organizers of an exhibition of ancient instruments of torture in Huai'an, Jiangsu province, have suggested that children, heart disease patients and people with high blood pressure stay away because of the vivid depictions of shocking cruelty. The exhibition has more than 200 instruments of torture on display in the 50,000-square-meter exhibition halls of a restored ancient building. Wax figures, along with sound and light techniques, are incorporated for scary effect. The local government said the exhibition is for tourists and historians to research ancient torture practices. (Photo by ChinaFotoPress)

A security personnel plays with a girl in the compound of a health and rest centre which serves as a temporary accommodation for refugees from eastern regions of the country in the town of Korostyshiv, Zhytomyr region, Ukraine, July 30, 2015. More than 400 people who left eastern Ukraine due to a military conflict have arrived at the sanatorium in Korostyshiv since the summer of 2014, according to representatives. (Photo by Valentyn Ogirenko/Reuters)

French bulldog Watson is wheeled to a ring for judging at the 2016 Westminster Kennel Club Dog Show in the Manhattan borough of New York City, February 15, 2016. (Photo by Mike Segar/Reuters)

Fog hangs between pine trees in a forest near Neubrueck, eastern Germany, on November 20, 2012. Meteorologists forecast cloudy sky and temperatures around 5 degrees Celsius for the region. (Photo by Patrick Pleul/AFP Photo)

A Yorkshire Terrier rests backstage before competing at the 141st Westminster Kennel Club Dog Show, February 13, 2017 in New York City. There are 2874 dogs entered in this show with a total entry of 2908 in 200 different breeds or varieties, including 23 obedience entries. (Photo by Drew Angerer/Getty Images)

A worker polishes an Oscar statuette at R.S. Owens & Company during a media demonstration February 9, 2012 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)

Argentinian dancer Maria Belen Ciaschi, stranded in Lebanon due to COVID-19 coronavirus pandemic, dances flamenco to the music played by Uruguayan singer Walter Javier Maulelo while both wearing a mask on a seafront boardwalk in the northern coastal city of Batroun, on April 15, 2020. (Photo by Ibrahim Chalhoub/AFP Photo)