Soldiers, including two recruits who have brought some chickens, at Victoria prepare to board the train for the battle front. (Photo by Hulton Archive/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Dillon Bracken (L) and Atalya Stachel dance during the Burning Man 2014 “Caravansary” arts and music festival in the Black Rock Desert of Nevada, August 30, 2014. Over 65,000 people from all over the world have gathered at the sold out festival to spend a week in the remote desert cut off from much of the outside world to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

A Bukusu youth stands covered in mud in preparation for a circumcision ritual in Kenya's western region of Bungoma August 9, 2014. Circumcision rituals, which take place in August, are celebrated amongst some Kenyan tribes as an annual rite of passage into adulthood. (Photo by Noor Khamis/Reuters)

Dan McManus and his service dog Shadow hang glide together outside Salt Lake City, Utah, July 22, 2013. McManus suffers from anxiety and Shadow's presence and companionship help him to manage the symptoms. The two have been flying together for about nine years with a specially made harness for Shadow. (Photo by Jim Urquhart/Reuters)

Mariusz Zbigniew Pudzianowski of Poland leads a match of the 2005 World's Strongest Man Competition at Wuhou Temple on September 27, 2005 in Chengdu of Sichuan Province, southwest China. (Photo by China Photos/Getty Images)

Lulu, her Playa name, falls into a foam pit as approximately 70,000 people from all over the world gather for the 30th annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. September 1, 2016. (Photo by Jim Urquhart/Reuters)

Two chimpanzees share a piece of watermelon at Taronga Zoo on December 23, 2010 in Sydney, Australia. (Photo by Rick Stevens/Taronga Zoo via Getty Images)