A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)

IT'S a relatively simple idea – set up a mirror so you can capture the reflection of a dramatic landscape in a single photograph. Photographer Daniel Kukla, from New York, created a spectacular series of artworks called The Edge Effect using the technique. He clamped the mirror onto an easel and placed it in various settings in the Joshua Tree National Park, California.

Canada-based photographer and graphic designer Ulric Collette came up with probably the coolest family photo shoot idea ever.

Marcelo Maragni was born in Sao Paulo, Brazil. According to his mother’s idea, he was ment to be an architect in a quest of changing the world. Instead, he preferred to take possession of his father’s camera and learn another craft on his own.

The Bridge is a concept design for the ArchTriumph competition – they wanted to actually create something rather fun and frivolous (as opposed to their projects that are all of great concern when it comes to functionality, comfort for its users etc). The competition was a nice opportunity to create something a bit “outside the lines” and to have fun actually. A fun and smart idea, yet rigorous, congratulations!