Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Jobisintown.de is a German online recruitment website. They have made these amazing advertisements with the slogan “Life’s too short for the wrong job”. Over the years they have come up with several other print adverts that have the same idea of real person operating the machine.

A talented body painter has created a series of mind-bending illusions that cover entire torsos. Natalie Fletcher’s work are enough to make people double-take, the spiraling patterns of some appearing to fade into the abyss. In other works, the artists designs look as though they are never ending, while some show body parts appearing to protrude from models chests. The idea behind the ongoing series came to Natalie, 30, as a means of keeping entertained during the winter months. Here: Optical illusion bodypaint. (Photo by Natalie Fletcher/Cater News)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

The Bridge is a concept design for the ArchTriumph competition – they wanted to actually create something rather fun and frivolous (as opposed to their projects that are all of great concern when it comes to functionality, comfort for its users etc). The competition was a nice opportunity to create something a bit “outside the lines” and to have fun actually. A fun and smart idea, yet rigorous, congratulations!