“The most serious health problem in the U.S. today is obesity.” Sounds familiar, doesn’t it? But that pronouncement about obesity’s primacy in the hierarchy of national health problems is not new. Rather, it’s the opening line to a remarkable article published 60 years ago in LIFE magazine. This photographs made by Martha Holmes to illustrate that March 1954 article, titled “The Plague of Overweight.” Photo: Dorothy Bradley (left), photographed for LIFE magazine article on obesity, 1949. (Photo by Martha Holmes/Time & Life Pictures)

Donald Trump is flanked by Playmates at a party celebrating Playboy magazine's 45th anniversary at the Life Club in New York on December 3, 1998. (Photo by Richard Corkery/NY Daily News Archive via Getty Images)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

(L-R) Maria Silva, Milena Cortes, Maria Arteaga, Jackeline Bastidas and Gissy Abello pose for a picture at the Famproa dogs shelter where they work, in Los Teques, Venezuela, August 25, 2016. Venezuelans struggling to feed their families let alone their pets are dumping animals on the streets, in parks and at makeshift homes overrun with scrawny animals amid an economic crisis. An hour from Caracas in Los Teques, hundreds of dogs bark and run around the streets scavenging for food outside a makeshift shelter. (Photo by Carlos Garcia Rawlins/Reuters)

Ratana Das, 40, a female vendor, carries sacks full of clothes at a second-hand clothing market early morning in Kolkata, India, March 10, 2016. Das said she was born and brought up in Kolkata and feels proud being a resident of the city that gives her he opportunity to be financially independent. (Photo by Rupak De Chowdhuri/Reuters)

Dogs pose for a photo in the likeness of a photo time line of Face Book during the “Blocao” dog carnival parade in Rio de Janeiro, Brazil, Saturday, February 14, 2015. (Photo by Silvia Izquierdo/AP Photo)

Cemetery workers repaint tombs inside the municipal cemetery in Navotas city, north of Manila October 29, 2015. Filipinos are preparing to celebrate All Saints Day on November 1 by visiting the graves of their departed loved ones. (Photo by Ezra Acayan/Reuters)

Girls prepare to take part in a mermaid lesson in Rio de Janeiro, Brazil May 28, 2017. Women in Brazil are not unique in their affinity for mermaiding. Classes are held as far away as Texas and some folks wonder if mermaiding will be the next fitness craze. (Photo by Pilar Olivares/Reuters)