The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A Thai Yoga enthusiast performs during a mass yoga exercise in Bangkok, Thailand, 16 June 2019. Hundreds of Thai and foreign Yoga enthusiasts took part in the mass Yoga exercise organized by the Indian embassy to mark the International Day of Yoga which annually celebrated on 21 June. (Photo by Rungroj Yongrit/EPA/EFE)

India's yoga guru Baba Ramdev performs yoga on the banks of the river Ganges ahead of International Yoga day, in the northern town of Haridwar, India, June 19, 2020. (Photo by Sunil Kataria/Reuters)

Yoga enthusiasts perform a yoga exercise in a wine yoga class inside “Van Gogh: The Immersive Experience”, a multi-sensorial exhibition featuring artworks of renowned artist Vincent van Gogh at a department store in Bangkok, Thailand, August 5, 2023. (Photo by Athit Perawongmetha/Reuters)

Yoga instructors from Anahata Yoga Zone perform yoga postures on a building's terrace in Hyderabad on June 18, 2020, ahead of the International Yoga Day annually celebrated on June 21. (Photo by Noah Seelam/AFP Photo)

Students participate in a yoga practice session ahead of International Yoga Day, at a school in Ahmedabad on June 17, 2022. (Photo by Sam Panthaky/AFP Photo)