In this Thursday, March 28, 2019, photo, a “golden giant burger” is served at a restaurant of Hotel Grand Hyatt Tokyo in Tokyo. The $900 wagyu (Japanese-produced beef) burger was unveiled to commemorate the era change. What’s in a name? Quite a lot if you’re a Japanese citizen awaiting the official announcement Monday, April 1, 2019 of what the soon-to-be-installed new emperor’s next era will be called. It’s a proclamation that has happened only twice in nearly a century, and the new name will follow Emperor Naruhito, after his May 1 investiture, for the duration of his rule, attaching itself to much of what happens in Japan. (Photo by Kyodo News via AP Photo)

Women dressed up as Vikings attend the annual Viking festival of Catoira in north-western Spain on August 5, 2018. The festival re-enacts past Viking raids in the area and is celebrated annually on the first Sunday of August. (Photo by Miguel Vidal/Reuters)

A woman lays in a puddle of tomato juice during the annual “Tomatina” tomato fight fiesta in the village of Bunol, 50 kilometers outside Valencia, Spain, Wednesday, August 27, 2014. The streets of an eastern Spanish town are awash with red pulp as thousands of people pelt each other with tomatoes in the annual “Tomatina” battle that has become a major tourist attraction. At the annual fiesta in Bunol on Wednesday, trucks dumped 125 tons of ripe tomatoes for some 22,000 participants, many from abroad to throw during the hour-long morning festivities. (Photo by Alberto Saiz/AP Photo)

Parade-goers walk in the annual West Indian Day Parade on September 02, 2019 in the Brooklyn borough of New York City. The annual celebration of Caribbean culture is one of the largest of its kind and features dozens of floats and costumed participants that make their way down Flatbush Avenue. (Photo by Yana Paskova/Getty Images)

Parade-goers walk in the annual West Indian Day Parade on September 02, 2019 in the Brooklyn borough of New York City. The annual celebration of Caribbean culture is one of the largest of its kind and features dozens of floats and costumed participants that make their way down Flatbush Avenue. (Photo by Yana Paskova/Getty Images)

A monkey licks ice during the annual “monkey buffet” in Lopburi province, some 150 kms north of Bangkok on November 24, 2013. More than 2,000 kilos of fruits and vegetables were offered to the monkeys during the annual festival to help promote tourism in the area. (Photo by Pornchai Kittiwongsakul/AFP Photo)

Walkers cross the river Waalbrug during the first day of the 98th annual four-days walking event, the “Vierdaagse” in Nijmegen, Netherlands, July 15, 2014. The “Nijmeegse Vierdaagse” is an annual public four-day field march which is held since 1909 in the third week of July. (Photo by Erik van 't Wout/EPA)

A Thai jockey competes during an annual water buffalo race in Chonburi Province, south of Bangkok, Thailand, Monday, October 26, 2015. The annual race is a celebration among rice farmers before harvest. (Photo by Sakchai Lalit/AP Photo)