241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

A rescuer saves a resident from a flooded area in Wuhan, Hubei Province, China, July 2, 2016. (Photo by Reuters/China Daily)

People hold umbrellas as they walk past a flooded street in Taiyuan, Shanxi Province, China, July 19, 2016. (Photo by Reuters/China Daily)

This picture released by Turkish Cumhuriyet Daily newspaper shows Dilek Dundar (L), the wife of editor-in-chief of Turkish newspaper Cumhuriyet daily Can Dundar, trying to stop a gunman who is also being held back by a man on May 6, 2016 in Istanbul. Turkish opposition journalist Can Dundar escaped a shooting on May 5 outside a courthouse in Istanbul where he is on trial, adding police detained the assailant. Dundar, who was unharmed, was outside the courthouse during a break as the court prepared to deliver its verdict in his trial for allegedly revealing state secrets in a newspaper story. (Photo by AFP Photo/Cumhuriyet Daily Newspaper)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)