While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman spits red paint as if it is blood protesting against bullfights in Madrid, Spain on March 27, 2016. Anti-bullfighting protesters have turn the iconic square of “Puerta del Sol” into a bullring. Protesters, almost naked covered with red paint as if it was blood, have demanded the abolition of bullfights under the slogan “The bull suffers!”. (Photo by Marcos del Mazo/Pacific Press)

Players perform during a game at the first Bubble Soccer tournament in Hitzkirch, near Lucerne, Switzerland, June 27, 2015. Bubble Soccer, also known as Zorb Soccer, is becoming increasingly popular around the world. The game is a recreation of playing soccer whilst encased in an inflated zorb which covers the players upper-body and head. (Photo by Urs Flueeler/EPA)

A bride gets ready during a mass wedding ceremony in the old quarters of Delhi February 20, 2015. A total of 12 couples took their wedding vows on Friday during the mass wedding ceremony organised by a Hindu religious organisation, an organiser said. (Photo by Ahmad Masood/Reuters)

Men dressed as soldiers pose with models before the opening of the Gamescom 2013 fair in Cologne,Germany, on August 23, 2013. The Gamescom convention is Europe's largest video games trade fair. (Photo by Ina Fassbender/Reuters)

New York Sports Club Gets In The Election Spirit With Hillary Clinton And Donald Trump Boxing Inspired Class on October 27, 2016 in New York City. (Photo by Thos Robinson/Getty Images for DKC for New York Sports Clubs)

A man drinks at a "colored" water cooler in a streetcar terminal in Oklahoma City, July 1939. (Photo by Reuters/Library of Congress)

South African surfer Andy Marr rides a wave at Dungeons offshore reef in the Atlantic Ocean outside Cape Town, South Africa, 01 September 2016. The big wave surfing season is at its peak with winter swells driven by storms in the South Atlantic breaking on the Cape's outer reefs providing good conditions. Big wave surfers are competing in the 2016 Striped Horse Challenge and Rebel Sessions big wave competitons symultaneously throughout the season. (Photo by Nic Bothma/EPA)