For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A Polisario fighter sits on a rock at a forward base on the outskirts of Tifariti, Western Sahara, September 9, 2016. At a rocky outpost in Western Sahara, a new generation of soldiers who have never known war are mobilising as tensions resurface in one of Africa's oldest disputes after a quarter century of uneasy peace. (Photo by Zohra Bensemra/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Ruins of a building are seen in the old village of Belchite, in northern Spain, November 13, 2016. Almost 80 years ago Tomas Ortin fled under the cover of night from his home in the small town of Belchite on Spain's northern plains to escape with hundreds of others from one of the bloodiest battles of the country's civil war. At 94 years old, Ortin now lives just across the road from Belchite, which has lain in ruins since Republican forces attacked it, a symbol of the destruction caused by the 1936-1939 war in which an estimated 500,000 people died. (Photo by Andrea Comas/Reuters)

Protesters wear gas masks in the front of the Romanian Environment Ministry in Bucharest March 4, 2019, to demand better air. Dozens of people holding placards reading “Our children don't breath air anymore” gather in the front of the Environment Ministry to ask for better breathable air in Bucharest. (Photo by Daniel Mihailescu/AFP Photo)