To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Mark Trotter and Luke Thompson of New Zealand compete in the Senior Prearranged Sparring on the final day of the 2011 ITF Taekwon-Do World Championships at TSB Bank Arena on March 13, 2011 in Wellington, New Zealand.

Syrian President Bashar Al Assad watches as Pope John Paul II boards his plane at Damascus airport May 8, 2001 at the end of the Pontiff's four-day visit to Syria.

Lance Sergent Martin Mitchell (R) pins medals to Coldstream Guardsman Martin Hughes in the Tailor Shop in Wellington Barracks on April 20, 2011 in London, England. Soldiers involved in the Royal Wedding of Prince William and Catherine Middleton are preparing their ceremonial duties ahead of the day. (Photo by Oli Scarff/Getty Images)

Couples take part in a Valentine's Day attempt to break the record for the world's largest simultaneous gay kiss on February 14, 2004 in Rome, Italy. (Photo by Franco Origlia/Getty Images)

A protester uses molotov cocktails against riot police during May Day protests on May 1, 2010 in Athens, Greece. (Photo by Milos Bicanski /Getty Images)

Charlene Wittstock (L) and Prince Albert II of Monaco (R) attend the singles Final match between Rafael Nadal of Spain and Roger Federer of Switzerland on day nine of the Monte Carlo Masters Series tennis tournament. (Photo by Pascal Le Segretain/Getty Images). 2008

Wai Ching Jason Poon of Hong Kong competes in the Men's 1m Springboard preliminary round during Day One of the 14th FINA World Championships at the Oriental Sports Center on July 16, 2011 in Shanghai, China. (Photo by Feng Li/Getty Images)