When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Tracy Sarita celebrates the sunrise during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 3, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

Models prepare backstage before a creation from the Saint Joy by Bian Huizhong during the China Fashion Week in Beijing on March 30, 2023. (Photo by Wang Zhao/AFP Photo)

Folk dancers from Chile participate in a folk dance festival in Bitola, North Macedonia on July 26, 2023. (Photo by Ognen Teofilovski/Reuters)

Chinese military medics take part in a parade commemorating the 70th anniversary of Japan's surrender during World War II held in front of Tiananmen Gate in Beijing, Thursday, September 3, 2015. (Photo by Ng Han Guan/AP Photo)

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Based on the layout of Helm’s Deep featured in Peter Jackson’s film adaptation, this 150,000 brick set piece is astounding. The artists, who go by the names Rich-K and Big J, apparently, nail the atmosphere and scale of the conflict of one Lord of the Rings most iconic scenes. At the time these photos were taken, the model was about 90% complete, with an estimated four months worth of work. The time, money and personal investment that must have gone into this project is impressive.

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.